Super Bowl XLV Poised to Break Viewing Records, Ties 1987 With Highest Overnight Ratings Ever

While total viewers and demos can’t be predicted from the overnight metered market numbers, so far, so good for Fox, at least as far as the Super Bowl XLV which scored a 47.9/71 household rating share, bettering last year’s 46.4/68.

‘Glee’ was tracking more than 25% lower in the metered market’s than last year’s ‘Undercover Boss.’ (16.5/28 vs. 22.5/36), but that’s in numbers from 10:3o-11:30p (‘Glee’ ran from about 10:39-11:44p).

via FOX Sports:

SB XLV Ties ’87 with Highest Overnight Rating Ever; +3% Over 2010

Super Bowl XLV earned a 47.9/71 metered market rating/share last night on FOX, tying it with Super Bowl XXI in 1987 as the highest-rated ever in the metered markets. FOX’s 47.9/71 is +3% better than the 46.4/68 posted a year ago. National ratings and audience figures are expected this afternoon. The 71 share matches the highest for a Super Bowl since 1982, an significantly high share in the current era of fragmented television viewing.

FOX’s Super Bowl XLV PRE-GAME SHOW averaged a 12.2/24, a +13% gain over last year’s 10.8/21 and the best overnight rating for a Super Bowl pre-game show in eight years. As is typical for a Super Bowl pre-game, ratings rose dramatically throughout the day. The show opened at a 4.5/10 from 2:00-2:30, then grew to a 6.4/13 by 3:00, a 8.5/17 at 4:00, a 13.9/26 at 5:00 and finally a 33.7/56 from 6:00-6:30pm.

SOURCE via ohnotheydidnt